Happy New Year! I do hope that everyone had a fantastic time spent with family, friends and loved ones.
I love the holidays because I take advantage of the break in order to read to relax. And that’s not to say that my mind wasn’t hunting for ideas to share with you regarding marketing and audience development. In fact, I found many inspirational articles, books and blog posts about ways to further the development of relationships with audience members and innovative strategies we can use to market our arts practice.
However, I did discover that many articles tended to encourage their readers to move quickly past what many had expressed to be a begrudging 2016 and count down their top suggestions for forging ahead into 2017. These included ideas about goal setting, the use of new technology in order to improve personal productivity and organisation, and noting daily rituals of top successful individuals that help make the most of their productivity. As I do my best to avoid doing the same, I’d rather share my favourite advice read: work backwards.
Wait, what? Work backwards? Yes! Almost every article or blog post seemed to agree that the best way to work forward throughout 2017 is to work backwards.
What does this mean? How do we work backwards? As I am sure you have already done, been doing, or plan on doing, to help kick-start your year take some time to set some goals. What do YOU want to achieve in 2017? It’s important to set both personal and creative practice goals. And I suggest that the perfect place to start is by using your most valuable tool: your imagination. Creative individuals have a lucrative gift of imagination. Put it to good use by closing your eyes and imagining…it’s December 31st 2017. Answer for yourself the following questions: what will you have accomplished by December 31st? Be specific: where are you? What are you wearing? Who is around you? What have you earned financially (and emotionally)? Remember, there are no right or wrong answers so dream as big and as detailed as possible.
Next, work backwards: what will you have accomplished 6 months from today (by June 30st 2017)? Where are you? Who do you associate with? What have you earned financially and emotionally by this time?
Continue asking yourself these questions for 3 months (or March 31st), 1 month (or February 9th) and 2 weeks (or January 23rd) from now.
Lastly, read out loud what you’ve written, reading backwards of course! Start with your achievements in 2 weeks, 1 month, 3 months, 6 months and 1 year. Might I also advise to read these goals backwards (AND forwards for extra points) everyday to keep yourself focused, motivated and persistent. I hope these goals showcase a productive and successful 2017!